Bridgify Assessment Platform

Dr. Patty Delgado, founder of El Puente Institute, engaged Bright Sol Tech in 2024 to build a culturally-specific leadership assessment tool designed to help Latino professionals understand how cultural drivers impact their leadership style. The platform aims to fill a gap in the professional development market by addressing the unique cultural context of Latino leaders.
SaaS
UI/UX Design
Web Design
Web Development
General Info
Clients
Dr. Patty Delgdo
Services
Website Link
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Client Overview

The Challenge

Dr. Delgado needed a platform that could:

  • Deliver a 60-question assessment measuring 6 cultural drivers (Machismo, Marianismo, Collectivismo, Familismo, etc.)
  • Generate personalized reports with culturally-relevant insights and "dichos"
  • Process payments and deliver results in an automated workflow
  • Support both B2C individual purchases and B2B corporate bulk licensing
  • Collect demographic data for ongoing research

Solutions Delivered

Custom Assessment Platform (Ruby on Rails / PostgreSQL)

  • 60-question Likert scale assessment with required demographic collection
  • Mobile-responsive design with culturally-appropriate styling

Visual Report Generation

  • Spider chart visualizations for overall cultural driver scores
  • Category-specific breakdowns with 3-tier ranking system
  • Dynamic content based on assessment results (custom explanations per rank)
  • Resources section linking to masterclasses, debriefing sessions, and executive coaching

Payment & Delivery Integration

  • Stripe checkout with coupon code support for events and conferences
  • Campaign tracking for attribution (conference campaigns, bulk license groups)
  • FlowDesk email automation integration for post-purchase delivery
  • Bulk license management system (30+ license corporate purchases)

Analytics & Admin Dashboard

  • Admin panel for content customization and lead management
  • Metabase analytics capability for advanced reporting
  • Excel export functionality for data analysis
  • User engagement tracking and campaign attribution

Market Positioning

The platform targets a gap in the professional development industry where existing tools (StrengthsFinder, Myers-Briggs, Kolbe) don't address cultural identity's impact on leadership.

Key Milestones

April 2024 Discovery & requirements gathering June 2024 Project funded ($9,000 initial investment) January 2025 Platform renamed from RMD to Bridgify August 2025 Beta testing with Pioneers 21 students September 2025 Hispanic Heritage Month public launch November 2025 B2B strategy development, automation enhancements

Technical Stack

Framework Ruby on Rails Database PostgreSQL Hosting DigitalOcean Payments Stripe (coupons, campaigns, bulk licensing) Email Automation FlowDesk Analytics Metabase-ready Video Wistia integration

Ongoing Engagement

  • Product strategy consulting for B2B pivot
  • Email automation improvements (FlowDesk/Zapier integration)
  • Coupon code and campaign tracking enhancements
  • Bulk license management development
  • Executive briefing report templates for corporate sales

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