Eckerson Group faced a problem with creating content efficiently and thus not being able to retain membership on their site. They had to quickly come up with a plan that would permit them to publish relevant content and engage the member. When Eckerson Group first reached out to us with this problem, BST understood that we had to create a flexible system to create and add features to their site, as well as manage data for their web analytics. Working closely together, BST created the best plan of action for them by defining their objectives, priorities, and successes.
By meeting our client and providing consulting services, we were able to synch our thinking with the client’s need. We proposed solutions that would create a flexible system and add features to their site. The data needed to be managed for web analytics. Working closely together, BST created the best plan of action for them by defining their objectives, priorities, and goals.
The customized solution provided to Eckerson Group had a custom content management system. The first and most important feature was that this was able to integrate with a business intelligence tool and marketing platform of their choice. This solution minimized their effort in creating ongoing newsletters based on their website content. They were able to send content to a customized template with ease through their marketing platform. With this came the ability to create private content to incentivize visitors to register and become members, which generated an affordable way to grow their membership-driven app. As a result, Eckerson Group was able to expand its membership base to over 20K members.